Google Analytics Training Courses

Duration: 1 Day

Course Objective:

In the world of business, the scope and growth of the digital marketplace has grown exponentially. It has never been more essential for businesses to have the right digital marketing strategy in place to obtain customers and meet business needs. These individual specific 1 Day courses provide a comprehensive overview of the digital landscape and how it can be used effectively to achieve business / marketing objectives

Course Contents:

  • Introduction
    • What is web analytics and what does it entail?
    • How to use the interfaces (dashboard etc)
    • What the best metrics to use for measurement are
    • How to create goals and funnels for your analytics
    • How to evaluate data: visits, visitors, bounce rates and traffic sources
  • Using google analytics
    • Understanding the tool
    • Practical demonstration of the software
    • Real time tracking
  • Formulating strategic decisions from user data
    • Top content
    • Top sources (reward the sources?)
    • Worst performing pages
    • Top entry / exit pages
    • Email marketing tracking goals and funnels
  • Setting up goals
  • Selecting pages to achieve goals
  • Funnels and match types
  • Reports (funnel and reverse goal path)

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What our attendees have said about us:
I thoroughly enjoyed the day. The trainer was very knowledgeable
Skills for Logistics
The trainer made me feel at ease which made it easy for me to ask questions
Bouygues UK
The trainer was approachable and very helpful. He explained the course very well.
B&D Council
Explains the subject very well, very helpful and happy to explain if necessary. Thank you for your help
Universal Security
Fantastic depth of knowledge and willingness to adapt the course to suit
Lend Lease