Commercial Awareness

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Suitability and Overview

This webinar is suitable for individuals who want to gain a greater understanding of how businesses operate to make money and the things that need to be considered in order to maximise opportunities.

Commercial awareness is also about understanding what customers want and what problems there are in a particular area of the business.  It is also an understanding of what the company needs to do to be profitable, successful and serve its customers well.

With it a greater sense of commercial awareness, you can know your organisation’s core values, biggest competitors, key stakeholders, and current business challenges. You also know the organisation’s strengths and weaknesses, and you can apply that information to make sensible decisions.

Benefits

By understanding how businesses operate and the context and environment in which they operate, delegates are likely to display higher levels of motivation, interest, and focus on the key metrics.

Commercial awareness can also improve performance in a person’s current role.  By understanding the industry, it can help individuals contribute to how well the organisation competes, makes more informed decisions and manages risks.

Delegates will learn about the Business Model Canvass, its benefits and how to apply it within their own organisation.

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